The Influence of Social Experience on an Individual's Personal Characteristics Related to Their Intention to Use Social Commerce

This study highlighted the role of consumers' characteristics and their association with social experience in Social Commerce (SC) usage. A theoretical model was developed using Exchange Impact theory to disclose factors influencing user intention SC by made use 532 Indonesian respondents. The results showed that were discovered have enhanced individual personal constructs associated intention, including Habit, Self-efficacy, Trust. In detail, Perceived Herd Informational Support found both direct indirect impacts on through personality characteristics. contrast, Emotional has only an effect. Even though prior studies already observe proposed model, exploration extensive between element concerning not been adequately addressed. Therefore, it is considered as a contribution this toward body knowledge.